Reconsidered target audience

After doing our presentation, we were told that our target audience was too wide and therefore we met after school to reconsider our target audience. We concluded that our film will be targeted at the demographics of C1, C2 and D. The reason for this is that they are average people who have an average income and are not stingy about spending and therefore, will look at leisures of life, such as going to the cinema.

The psychographics, however, has also been changed to Mainstreamers, Aspirers and Carers. The reasons for this are;

Mainstreamers -> People in this category are those who don't like to stand out and do things to fit in without attracting any attention. This type of audience will be attracted to our film because our film's genre would suit them as love is something everyone experiences, whether it is between mother/daughter, bf/gf, dog/cat etc.

Aspirers -> People in this category like to stand out either by flashing out money or by their appearance, attracting attention everywhere they go and showing off their status. This type of audience would be attracted to our film because they have money and want to show it off. A common place where people go to hang out or to go on a date would be cinemas.

Carers -> These people show that they care about the world through recycling etc. This specific type would appeal to our film as the disequilibrium concerns Carers.

Vardan + Dilwinder + Sejal